Artikel yang di buat oleh Jonathan Schwartz, memberikan beberapa tips untuk blogging, dia adalah COO/President of Sun Microsystems, yang kebanyakan personal dari sun ini memiliki kebiasaan nge-Blog, begini katanya

Many Sun Microsystems top-level execs blog. In their blogs, they talk about business strategy, company values, products in the pipeline, successes, and failures. Sun realizes this may seem risky but Sun believes it is riskier not to blog. Sun wants to be a part of the conversation that will go on whether or not Sun participates.

By participating in the blogging conversation, Sun is able to communicate its corporate culture to not only customers but also to current and future Sun employees.

Here are Johnathan’s key recommendations:

use an honest, humorous, and open voice

show respect for the audience

don’t treat blogging like advertising

don’t micromange … communicate the guidelines and let company bloggers loose

revisit and modify your company’s blogging policy if need be

listen to feedback

respond to legitimate feedback

“Authenticity is paramount.”